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IDDBA's
Show & Sell Center
is "Teach & Tell"
Actionable Ideas
A very important reason that the IDDBA's
Show & Sell Merchandising Pavilion is such a strong draw
for retail buyers and merchandisers is that it offers immediate
access to actionable ideas. The combination of strong visuals
from hundreds of creative merchandising displays, planned
themes, the take-home Resource Book, and the handouts deliver
a visual blueprint for creating strong, customer-oriented
displays when you get home.
One of the best book titles we ever saw
was "STEAL THIS BOOK." It probably didn't do anything
for book sales but it did grab people's |
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Check out merchandising ideas from the
June 1-3, 2008
Dairy·Deli·Bake,
New Orleans, LA
Bakery
* * * *
Cheese
* * * *
Deli
* * * *
Meals
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attention. And it made them stop, look, and
read. If we were to adapt that concept for the Show & Sell Center,
we'd call it "STEAL THIS IDEA." Because that's what we want
attendees to do – steal our ideas, build on the concepts, and
make it better. But, above all, take the idea home and share it with
the rest of your team and, ultimately, your customer.
SHOW & SELL is half of the equation.
The other half is TEACH & TELL. This year, our world
class merchandisers are focusing on teaching you how to deliver
the concepts by telling you how they were conceived, designed, and
executed. Stop by the Show & Sell for a little Teach &
Tell.
Show & Sell Handouts
You will need Adobe® Reader 5.0
or higher to view or print these documents.
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FREE ADMISSION TO THE SHOW
& SELL CENTER WITH IDDBA SHOW BADGE
PHOTOS AND CAMCORDERS
Bring your cameras, camcorders, and notebooks
and plan on stealing our ideas in the Show & Sell Center.
You won't go to jail, we promise. However, you must
ask permission before photographing an exhibitor's
booth or products.
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