New, Free "Sensitive Ingredient" Job Guides Available From IDDBA

NEWS FROM IDDBA For Immediate Release For more information, contact: Karen Peckham E-mail: kpeckham@iddba.org; Phone: 608-310-5000 March 30, 2010

Job Guides

Madison, WI— The International Dairy-Deli-Bakery Association (IDDBA) just released six new free Job Guides covering Sensitive Ingredients. Titles are:

Understanding Sensitive Ingredients

• Sensitive Ingredients – Cross-Contamination
• Sensitive Ingredients – Gluten
• Sensitive Ingredients – Lactose
• Sensitive Ingredients in the Bakery
• Sensitive Ingredients in the Deli

Food-safety is top-of-mind these days and catering to customers with food allergies or sensitivities is part of that concern. IDDBA's Sensitive Ingredients Job Guides educate employees on what foods are considered sensitive ingredients, how to avoid cross-contamination of food products, basics of gluten and lactose sensitivity, and what products they may encounter in the bakery or deli that could contain sensitive ingredients. While employees are warned not to give medical advice, these Job Guides help them be understanding of customers' sensitivities and provide better customer service.

These Job Guides, along with dozens of others on bakery, deli, and customer service topics, are focused one-page, easy-to-use educational hand-outs. Some are available in Spanish; all come in low- and high-resolution versions. The IDDBA Job Guides help employees learn about the products they sell and how to use that knowledge to increase sales and satisfy customers. All Job Guides are available as free downloads at www.iddba.org/jobguides.aspx.

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Information on IDDBA's research, education, and other industry activities is also available on its Web site, www.iddba.org, or by calling 608.310.5000. Now in its 46th year, IDDBA specializes in promoting the dairy, deli, cheese, and bakery industries. Member companies enjoy many benefits and services including the annual seminar and expo, leading-edge research, video and computer-based training programs, management tools, an annual trends report, and a member directory of key industry contacts.