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Sampling Food Sells Food
(Running Time: 4:44)
Harold Lloyd, president of Harold Lloyd Presents and 30-year retail
veteran, talks about the importance of food demonstrations and sampling
programs in stores and how presenting new tastes and ideas to customers
leads to profit for the store.
A Guide to Pairing Foods (Running
Time: 8:25)
When customers buy a product like meat, cheese, bread, or even cake,
they probably aren’t planning to eat it by itself. Associates can ring
up more sales by helping customers find additional products that pair well with
their selections. Dave Leonhardi of the Wisconsin Milk Marketing Board explains
how to find good matches.
STEPS to Successful Food Sampling
(Running Time: 5:15)
Harold Lloyd, president of Harold Lloyd Associates and 30-year retail
veteran, presents four simple steps to memorable tasting events and successful
sampling programs.
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